Where do you go for low priced, quality offset printing? Mail and Print of course. Download our priced Design and Print Buying Guide for all your printing needs:
Letterheads and Stationery, Business Cards, Brochures,Leaflets,Flyers, Folders, Promotional Marketing Cards, Promotional Products & Magnets, Booklets & Books-On-Demand, Posters,Banners, Calendars, Wallplanners, Cards, Graphic Design Service, Newsletters, Statements, Presentation Folders, Novels, Manuals, Education Resources, Catalogues, Diaries, Magazines, Notepads, Printed Post-paid Envelopes, Postage, Mail Inserting, Variable Data
Need a little bit of help with design ideas…. read on.
Before you start, think about the answers to these questions and it won’t be long before your competitors are sobbing into their tissues.
Will you be mailing the by itself or as part of a bigger pack? Is it for an exhibition? How will you distribute it?
Existing or prospective customers? All of them, or just a section? Who will be reading it — executives, creatives, techies, kids?
It’s best to get decision makers involved at the early stages. Have a brainstorming session to thrash out your ideas.
It’s best to know your budget from the outset. That way, we can find the best solution without breaking the bank.
You got good English grades and want to write the copy yourself? Many people do. Pick up a book on copywriting and get some tips. But edit yourself aggressively. If you can use half the words, do. We can help with a bit of polish if you want us to.
You may cook a wicked lasagne, but could you cater for five hundred? If you’ve tinkered with a design package, you may consider designing your brochure yourself. Do so at your peril. You may end up with a lame brochure that does more harm than you think. Leave it to the pros. We’d love to help — get us involved early in the project.
Photos sorted already, or will you need some taking? Or will low-cost stock photos do the job? How many will you need?
It’s tempting to include every little nugget of information. Great brochures are often uncluttered, with lots of white space. Keep it clean and relevant to your audience.
Gather together competitors’ brochures. This will help you decide what to cover. You need to look at least as good, if not better.
Not anyone who’s been involved! People tend to read what they think they’ve written. Use a fresh pair of eyes and meticulously check every detail. It’s worth the effort.A bit much for you? – we can help with our Graphic Design Services
WE WANT YOUR FILES TO PRINT PERFECTLY. WE WANT TO CHARGE YOU THE LOWEST PRICES. WE WANT TO GET THIS RIGHT FIRST TIME.
PDF File Type. Please provide your files in high quality pdf format.
Artwork NOT produced with Microsoft product – these are incompatible with Adobe InDesign which we must use to print.
Direct mail is a really effective marketing tool — and we’ve got lots of clever things for you to mail.
Your best customer just found your competitor. Send shivers running down your spine? Let’s face it, if you don’t contact your customers regularly, someone else sure will. It’s a fact that many businesses lose customers through simple apathy. Not because their service was awful, or their product was terrible. Just because they didn’t seem bothered enough to keep in touch. That’s sad. Keep your relationship fresh by contacting your customers regularly. Give them exclusive deals, special offers and private sales. All they want is a bit of love and attention.
You’ll get a much better response if you follow these golden rules of direct mail:
They’re a gold mine! Get the most from them first with mailings targeted to their individual needs.
Don’t give your postie more work — use addresses that aren’t likely to be returned undelivered.
Better to mail the same person three times, than mail three different people. It takes repetition for your message to sink in.
In this electronic age, there’s no excuse for sending standard letters — personalise every one.
When you’re writing, imagine you’re speaking to an individual and your copy will sound much more friendly and appealing.
Give them enough information to get to the next step, but don’t overwhelm them.
Features bore, benefits sizzle. Explain how their life will improve — not what the buttons do. Tell them about the buns, not the ovens!
Try different mailings with different groups and figure out what works best. Have some fun.
Now we’re not suggesting your brand has consumed twice its body weight in mince pies and mulled wine over the festive period. Not at all. We’re talking about a different kind of detox. And one that doesn’t involve a plastic tube and 6 litres of water. Or Gillian McKeith.
First things first, we need to find out if your brand is toxic. (Don’t think you have / need a brand? Talk to us.)
Your choice of typeface says a lot about you and your business. An important first step in creating your brand is to select an appropriate font family which suits your desired image. Don’t worry, we can help you choose wisely.
Was your logo designed in “WordArt” or “MSPaint”?
Does each bit of your stationery look slightly different from the others?
Is your colour scheme in the dated list below?
Just like your wardrobe, colour tones can go out of fashion — that’s why some major brands make subtle adjustments to theirs through the years.
Are your contact details (telephone, address, email) out of date?
Is your logo a clip-art cartoon or downloaded free from the web?
Are your business cards printed at home on your inkjet printer?
Do people ever say “oh, I didn’t realise that’s what you did”?
Do your business cards have “Printed for free” by someone on the back?
Are you a bit embarrassed to hand someone your card?
If you’ve answered Yes to any, we need to talk. Your brand may need a detox. Give us a call and we can arrange for a free and honest appraisal of your existing identity. It needn’t be painful. Sometimes we can spend an hour or two on a quick facelift. Or if you can afford to invest a bit more in your identity, we’d be delighted to chat through some options.
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